After attending the Nijenrode Business school in Breukelen Holland Joost moved to South East Asia and stayed there his whole life.
He started in timber – developing and managing forest plantations in the Philippines. From 2005-2015, Mr. Pekelharing was the CEO of East-West Seed. During his time as CEO, the Company experienced rapid expansion with an average annual growth of 19% . Since 2015, Mr. Pekelharing has served as a member of the Supervisory Board of East-West Seed Group, actively supporting the continuous development of the company. He also is the Chairman of the Supervisory Board of East-West Seed Indonesia.